{"product_id":"loreal-professionnel-paris-purple-lightening-balm-ammonia-free-lightener-197705","title":"Purple Lightening Balm — Ammonia-free Lightener","description":"\u003cp\u003eA professional one-step lightening balm that lifts to very light blondes while countering brassy and yellow tones. Ammonia-free and enriched with citric acid and glycine, it aims to preserve fibre integrity during lift. Rich oil content and bond-reinforcing technology provide targeted hydration and strength, making it suited to stylists and at-home use for Women seeking controlled, neutralised lightening without harsh fumes.\u003c\/p\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"500 g","offer_id":46587805630622,"sku":"EJ04-197705","price":597.11,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/197705.jpg?v=1772870270","url":"https:\/\/www.elliejules.se\/products\/loreal-professionnel-paris-purple-lightening-balm-ammonia-free-lightener-197705","provider":"Ellie Jules","version":"1.0","type":"link"}